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This course introduces essential skills for successful sales interactions, focusing on product knowledge development, customer engagement, and sales techniques. Learn strategies that will allow you to engage customers confidently, effectively communicating product details, addressing customer needs, and facilitating purchase decisions.
This course is from the ready2work Retail series, which is designed for both new and experienced retail professionals. The series offers practical skills crucial for success in the retail industry, such as customer service, sales techniques, inventory management, security, point-of-sale systems, etc., designed to help improve customer experiences, boost sales, and enhance operational efficiency.
Learn to go beyond features and benefits, understanding how to effectively compare products and services and demonstrate expertise to customers. Enhance customer engagement and communication skills, including addressing customer emotions, seeking additional information, and avoiding guesswork. Learn sales techniques and strategies, including matching customer needs, describing product use and safety, and handling customer objections. Develop problem-solving skills for objections, recognise buying signals, and understand non-verbal cues.
Topics included: Advise on Products and Services: Sales Staff Product Knowledge - Accessing Information Sources - Developing Product Knowledge - Utilising Store's Product Information Sources - Updating Knowledge Opportunistically - Beyond Features and Benefits - Comparing Products and Services - Responding to Customer Requests - Demonstrating Expertise - Evaluating Merchandise - Displaying Features and Benefits - Clarifying Customer Information Needs - Utilising Listening Skills - Explaining Product Details - Applying Specialised Product Knowledge - Matching Customer Needs - Benefits Over Features - Describing Product Use and Safety - Addressing Customer Emotions - Seeking Additional Information - Avoiding Guesswork - Enhancing Information Delivery - Handling Customer Objections - Objections Aren't Definitive - Providing Policy-Based Solutions - Problem-Solving for Objections - Recognising Buying Signals - Understanding Non-Verbal Cues - Facilitating Purchase Decisions - Effective Sales Closure - Recommending Complementary Products - Optimising Sales Outcomes - Monitoring Competitors - Converting Features into Benefits.
